From its early days as the pioneer of designer jeans to its current status as an industry innovator, Fred Segal originated experiential retail with its mix of highly curated merchandise and the best in dining and lifestyle offerings. A favorite of celebrities and rock stars, its original stores in Santa Monica and West Hollywood are among the most highly regarded shopping destinations worldwide.
The ultimate shopping experience. Redefined.
Years Fred Segal has been a go-to celebrity shopping destination
Branded boutiques in the SLS Las Vegas
Price of the first designer Fred Segal jeans in 1960
Fred Segal’s first location beyond its original stores—a 2,200-square-foot anchor store at Los Angeles International Airport’s Tom Bradley International Terminal—opened last year. Occupying more space than any retailer outside duty free, merchandise includes women’s and men’s apparel, a denim bar, swimsuits, jewelry, beauty, books, art, accessories and travel essentials.
Through an existing relationship with sbe, a global leader in luxury hospitality, development and real estate, Fred Segal is the sole retail partner—with seven boutiques, known as the Fred Segal Collective—at the new Philippe Starck-designed SLS Las Vegas.
Fred Segal kicks off its overseas expansion in Japan, a market that has long admired the brand and aesthetic. A flagship store in Tokyo’s trendy Daikanyama neighborhood will open this spring, followed by locations throughout the country.
Fred Segal is majority owned by SANDOW, along with equity investor Evolution Media Partners—a joint venture among Hollywood talent agency CAA, private equity firm TPG Growth and Participant Media, who were brought on board in May 2012 to enable Fred Segal to grow into a global luxury leader.
In 2013, Fred Segal launched its first-ever branded product, The Blend by Fred Segal, a bespoke fragrance blending kit based on the 10 most popular perfume oils from the store’s custom fragrance bar. In addition to a Fred Segal Budnitz Bicycle, a line of surfboards and an artisanal candy collection, the team is working with Lenny Kravitz and his design firm, Kravitz Design, to create a collection of products—from apparel to travel accessories—to launch in 2015.
This spring, Fred Segal will debut a unique digital experience at fredsegal.com, establishing the brand online as a curator of lifestyle, fashion and content.
I run global luxury retailer Fred Segal, known for its Southern California roots and for curating and introducing the world to powerhouse fashion and beauty brands.
I was CEO of David Yurman, COO of Juicy Couture and President and COO of Kenneth Cole, where I later returned as CEO.