The definitive authority on all things beauty.

NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—education powered with innovation. Filled with NewBeauty editors’ trusted voices, the magazine provides the most shareable, breaking beauty trends, original reporting and product must-haves.


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The Beauty Authority

Launched in 2005 as a groundbreaking alternative to any women’s magazine on the market, NewBeauty’s debut issue carried over 500 local and national advertising pages. Over the past decade, the quarterly magazine has experienced exponential growth. As the most expensive beauty title on newsstands at $9.95, NewBeauty educates and empowers women in their beauty decisions by providing an in-depth look at the industry’s newest products, innovations and breakthrough technologies. Its comprehensive approach to editorial content—spanning beauty, wellness and fitness—solidifies its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource.


NewBeauty’s success has expanded into the digital space, with a robust website and an easy-to-navigate digital edition for iPhone and iPad, which consistently ranks among the 10 top-grossing fashion and beauty apps on Apple Newsstand. The brand’s online video channel, NewBeauty Live, features interviews with beauty experts, product demonstrations and tips on how to get must-have looks—straight from our editors.


NewBeauty was a pioneer in the beauty product sampling subscription space when it launched TestTube in 2006, way ahead of any competitors. The program was designed to give NewBeauty readers a chance to try the amazing products they had read about in the magazine—and then buy them from our beauty partners. For more information, click here.


Leveraging the unequivocal authority of NewBeauty, NewBeautyPRO is a full-service marketing platform that helps board-certified doctors and dentists build, grow and maintain successful cosmetic practices. 


"Coming to work is a privilege, because we get to take our award-winning content and bring it to life via the most innovative platforms.”
STEFFANIE ATTENBERG, Vice President, Group Publisher


I was named Vice President and Group Publisher of NewBeauty in September 2008. My track record in contributing to the success and growth of NewBeauty has been pivotal to the development of the brand.  Leveraging the success of the beauty authority, I helped launch TestTube and BeautyDNA which are game-changers in the beauty subscription space.  Under my leadership, NewBeauty has experienced double-digit growth annually across print, digital and experiential media.


Before joining SANDOW, I spent six years working for Condé Nast’s American City Business Journal division, where I led category development and growth, as well as the event sponsorship department.

“Women are looking for trusted information, true inspiration and actionable advice—and NewBeauty delivers it."


As Editor in Chief of NewBeauty magazine since its launch in 2005, I direct the overall voice of the NewBeauty brand, including our magazine’s art and copy and our beauty sampling service TestTube. More recently, I helped develop SANDOW’s revolutionary online beauty product matching service BeautyDNA.


At Modem Media New York, I was a senior member of the new business team where I created and pitched strategies and consumer experience innovations for clients such as Avon and L’Oréal. Before that, I was an art director at Ogilvy & Mather’s New York City interactive department, where I helped develop successful branding strategies for Kodak, Jaguar, MTV and others.