The definitive authority on all things beauty.

As the beauty authority, NewBeauty inspires, educates and guides women to make smart, informed and confident beauty choices through its network of print, digital and multimedia platforms.

2.6M

Total audience across platforms

94

Average minutes spent reading each issue

$154,200

Average reader's household income

The Beauty Authority

When it first hit stands, NewBeauty carved a unique niche as the only magazine 100 percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health, wellness, diet and fitness.

Digital

Newbeauty.com is the digital authority that consumers and industry insiders turn to daily as the definitive, on-demand source of all things beauty. We deliver expert-backed, scientifically-grounded content empowering women to make smart and informed beauty decisions on everything from aesthetic treatments and procedures to the best hair, makeup and skincare buys. If it’s happening in the world of beauty, it’s on newbeauty.com.

TestTube

As the go-to authority in the beauty space, NewBeauty was the first to offer a subscription beauty sampling program to consumers, giving readers a truly one-of-a-kind experience that allows them the opportunity to try the products featured in the magazine. Since 2006, TestTube’s objective has been to not only introduce its members to editor-tested beauty products six times a year, but also to provide education on their core benefits and ingredients, enabling subscribers to discover products that are perfect for them. To date, TestTube has delivered 11 million products, filled nearly one million beauty cabinets and introduced millions of women to products that have become essential to their daily beauty regimens. To learn more, click here.

NewBeautyPRO

Leveraging the unequivocal authority of NewBeauty, NewBeautyPRO is a full-service marketing platform that helps board-certified doctors and dentists build, grow and maintain successful cosmetic practices.

Leadership

Agnes Chapski
Agnes Chapski, President, NewBeauty & Beauty Engine

NOW

In her role, Chapski oversees all aspects of NewBeauty’s Omni-channel development, further diversifying and developing the brands existing revenue streams to continuously engage NewBeauty ’s consumers and supporting marketing partners. Chapski also spearheads Beauty Engine, the company’s newly formed beauty solutions business.

 

THEN

Prior to NewBeauty, Chapski was Publisher, Chief Revenue Officer at Allure, a position she held for nine years. Before joining Allure, she held Associate Publisher positions at Vanity Fair and Lucky, all Condé Nast brands. Before her distinguished career at Condé Nast, Chapski worked at Weider Publications, as Vice President, Group Advertising Director for all women’s titles and then as Vice President and Publisher of Jump.

 

Emily Dougherty
Emily Dougherty, Editor-in-Chief, NewBeauty

NOW

As editor-in-chief, Dougherty oversees NewBeauty’s editorial vision, directs and executes the creative voice of the brand and leads NewBeauty’s editorial, digital and social teams. Dougherty also works closely with NewBeauty and Beauty Engine President, Agnes Chapski, to further expand the brand’s multi-channel development activities, including its innovative TestTube, Beauty DNA and NewBeauty Pro businesses.

 

THEN

Previously, Dougherty held the title of Beauty and Fitness Director at ELLE where she spent 16 years editing the beauty section, the largest of any U.S. women’s fashion magazine. Under her leadership, ELLE Beauty won more industry awards than all other fashion magazines combined. Prior to ELLE, Dougherty was Deputy Editor at NYLON where she spearheaded the brand’s redesign, which earned an ASME nomination for General Excellence. Dougherty has also held senior positions at Harper’s Bazaar and Mademoiselle.