The definitive authority on all things beauty.

As THE trusted beauty source, NewBeauty empowers women to make smart beauty decisions through its network of print, digital and multimedia platforms.


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The Beauty Authority

When it first hit stands, NewBeauty carved a unique niche as the only magazine 100 percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health, wellness, diet and fitness.


NewBeauty’s success has expanded into the digital space, with a robust website and an easy-to-navigate digital edition for iPhone and iPad, which consistently ranks among the 10 top-grossing fashion and beauty apps on Apple Newsstand. The brand’s online video channel, NewBeauty Live, features interviews with beauty experts, product demonstrations and tips on how to get must-have looks—straight from our editors.


As the go-to authority in the beauty space, NewBeauty was the first to offer a subscription beauty sampling program to consumers, giving readers a truly one-of-a-kind experience that allows them the opportunity to try the products featured in the magazine. Since 2006, TestTube’s objective has been to not only introduce its members to editor-tested beauty products six times a year, but also to provide education on their core benefits and ingredients, enabling subscribers to discover products that are perfect for them. To date, TestTube has delivered 11 million products, filled nearly one million beauty cabinets and introduced millions of women to products that have become essential to their daily beauty regimens. To learn more, click here.


Leveraging the unequivocal authority of NewBeauty, NewBeautyPRO is a full-service marketing platform that helps board-certified doctors and dentists build, grow and maintain successful cosmetic practices.


“Women are looking for trusted information, true inspiration and actionable advice—and NewBeauty delivers it."
YOLANDA YOH BUCHER, Founding Editor in Chief and Creative Director


As Editor in Chief of NewBeauty magazine since its launch in 2005, I direct the overall voice of the NewBeauty brand, including our magazine’s art and copy. In addition, I provide creative direction for our beauty sampling service TestTube.


At Modem Media New York, I was a senior member of the new business team where I created and pitched strategies and consumer experience innovations for clients such as Avon and L’Oréal. Before that, I was an art director at Ogilvy & Mather’s New York City interactive department, where I helped develop successful branding strategies for Kodak, Jaguar, MTV and others.