Launched in 2006, TestTube was the first beauty product-sampling program to enter the market. Members get to try a variety of the latest breakthrough products before investing in them, and then share and discuss feedback through TestTube’s online community. Six times a year, for just $29.95 per delivery (plus shipping and handling), subscribers receive a package filled with samples and full-size products from the hottest beauty brands.
The fun, experiential beauty sampling program.
Products sampled by members
Tubes shipped since 2006 launch
- A combination of deluxe-size samples and full-size products from the hottest beauty brands, including Estée Lauder, Mally, Moroccanoil, Perricone MD, Philosophy and SmashBox.
- In addition to the products, members receive a subscription to NewBeauty magazine, which features the latest breakthroughs in beauty, product innovations, celebrity beauty secrets and more.
I oversee advertising sales and marketing efforts for the brand’s national and regional editions. I’ve helped develop brand extensions for NewBeauty, including TestTube and NewBeauty Live, as well as SANDOW’s beauty product matching program BeautyDNA.
Before joining SANDOW, I spent six years working for Condé Nast’s American City Business Journal division, where I led category development and growth, as well as the event sponsorship department.