Helping companies develop next-generation products and services.

The consulting division of Material ConneXion, ThinkLAB partners with businesses to conceptualize and create innovative, forward-thinking products. From creative brainstorming to problem solving to concept development and material sourcing and implementation, ThinkLAB guides clients through the entire process of product development.

12+

Fortune 500 clients

25

Industry categories served

23

Awards for ThinkLAB products

Case Study: Ultimate Ears (UE) Boom

Ultimate Ears came to ThinkLAB in search of materials to bring their new social speaker, the UE Boom, to life. The goal was to eschew the plastic and metal materials of the past and provide a completely new material experience combining strength with beauty and functionality, since the UE Boom was designed to be at the center of the action – it’s meant to be passed around, tossed, and grabbed. ThinkLAB found inspiration for the UE Boom’s design in office chairs; the fabric sourced for the project brings both warmth and durability to the speaker’s surface. It is also water- and stain-resistant, while maintaining its acoustic transparency.

UE Boom became Logitech’s best selling product in all categories. The speaker has delivered triple digit sales growth since its inception, and allowed Logitech to become one of the top three brands for mobile speakers in the United States.

Case Study: Puma

Looking to drastically reduce its environmental footprint, Puma needed expert advice on sustainable materials for the groundbreaking redesign of its traditional sneaker packaging. The ThinkLAB team served as Puma’s materials experts from start to finish, beginning with an intensive analysis of materials usage, fabrication methods and sustainable processes, and following through to materials sourcing and manufacturing support. Through this process, The Clever Little Bag was bornan ingenious solution that replaces the cardboard shoebox with a bag that allowed Puma to reduce cardboard, energy, water and diesel consumption.

Puma achieved an over 65% reduction of cardboard material, plus a saving of 500,000 liters of diesel, 1 million liters of water, 8500 tons of paper and 20 million megajoules of electricity.

Leadership

MAIDER IRASTORZA
“We strive to find better ways to use materials creatively and purposefully.”
MAIDER IRASTORZA, Executive Vice President

NOW

From overseeing all aspects of the business – including our research, sales, marketing and production – to working with our clients on their next big idea, I act as consultant, strategist and facilitator, defining the “what’s new and what’s next” in materials so our clients can make smarter design decisions.

THEN

With a background in marketing and sales, I worked for Material ConneXion developing creative advertising and promotional strategies that supported our sales efforts.