→ For more than 50 years and three generations, Fred Segal has been an iconic shopping destination known internationally for curating the hippest merchandise and introducing the world to powerhouse cosmetic and fashion brands. From its early days as the pioneer of designer jeans to its current status as an emporium for leading and emerging designers, this one-of-a-kind store has maintained an international following and become a pop culture retail icon. With locations in Santa Monica and West Hollywood, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike with its unique array of shop-in-shop boutiques, which offer a highly curated selection of merchandise that varies from designer shoes and bags, to jeans and tees. An award-winning salon, hip yoga studio, eccentric and classic jewelry, cutting-edge beauty selection and restaurants create a distinctive mix of boutiques that fall under the iconic red, white and blue stripes and ivy-covered walls of Fred Segal.
In May 2012, SANDOW acquired global licensing rights to the iconic Fred Segal brand, as well as a new ecommerce platform for fredsegal.com. Leveraging the impressive design management experience of its Culture + Commerce agency, SANDOW plans to transform the brand into a business with a significant global footprint, by creating a range of Fred Segal branded apparel and products, and by opening new retail stores worldwide. fredsegal.com
Rendering of Fred Segal™ Concept Store
A (Sandow) Company