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Fred Segal Dives Into Digital

Come Wednesday, quintessential California retailer Fred Segal will launch a Web site, fredsegal.com, and with it, the company’s ability to reach consumers across the U.S. and the globe will multiply exponentially.

It’s one of the initiatives of Sandow, which acquired Fred Segal in 2012, and it’s more than a year in the making. Paul Blum, the chief executive officer of Fred Segal, said the company is making progress on its aggressive growth plan, which includes opening lifestyle centers with up to 50,000 square feet of space.

Fred Segal in April opened a 10,000-square-foot shopping center that anchors a brand new real estate development in Daikanyama, one of Tokyo’s hottest shopping districts. Blum said a larger complex in Yokahama is in the works. “It’s a waterfront retail project that’s taking a lot of time and effort. We are also finding the next location for the next lifestyle center. We’re looking at mainland U.S.,” Blum kidded. “We’re looking in Brooklyn and L.A. We’re interested in a number of areas.”

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