Fred Segal is about to open the doors to its first international outpost here, a 10,000-square-foot shopping center that anchors a brand-new real estate development in Daikanyama, one of the city’s hottest shopping districts.
The new complex features a food market, men’s and women’s boutiques covered in fragrant cedar beams and plenty of landscaped outdoor spaces for shoppers to relax. It is just the start of the California retailer’s push overseas.
MFS Japan, Fred Segal’s Japanese investment partner, is already plotting to open an even-bigger unit in Yokohama, incorporating more food and lifestyle components — it is tentatively slated for February. Paul Blum, chief executive officer of Fred Segal, said the retailer could see as many as five locations in Japan over the next five years. Meanwhile, Fred Segal has invited potential development partners from around the world to view the new Tokyo store, which could become something of a model for other markets, he explained.
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