LOS ANGELES, December 19, 2016 — Famed Los Angeles retailer Fred Segal is opening its new flagship store at 8500 Sunset, located at the corner of Sunset Boulevard and La Cienega Boulevard in West Hollywood, California. The 22,000 square foot space is slated to open Fall 2017.
Fred Segal Sunset will have a high profile location on the Sunset Strip, stretching across the ground floor of two recently developed luxury residential buildings. The store will bring together a highly curated mix of luxury products across men’s, women’s, accessories, home and lifestyle categories presented by multibrand shop-in-shops inside Fred Segal as well as featuring an ever changing roster of independent designers and brands.
The new retail location will showcase all of the iconic features of the original Fred Segal stores; including the same iconic ivy covered facade, Mansard awning and signature striping. Inside, customers will experience over a dozen retail shop-in-shops offering the best-of curated experiential retail in all major categories, as well as continually rotating features, events and pop-ins. “Fred Segal has a deep and historic connection to its LA community, and we are excited to bring the heritage of the brand to life in a quintessential location on the Sunset strip,” said Allison Samek, Fred Segal, CEO.
In addition to the new retail space, Fred Segal Sunset will feature a retail bakery/café and their new coffee bar by San Francisco’s Tartine, as well as a full lifestyle offering including gym, salon, wine shop, a florist and an indoor/outdoor restaurant and wine shop created for Fred Segal under a separate brand name by Los Angeles restaurateur Bill Chait. Fred Segal Sunset will also feature the MART at Fred Segal, as it has in its stores in Japan, as well as a gifting concierge, bespoke tailoring and other personal services. There is a new event space and an outdoor plaza, which will be utilized by Fred Segal for fashion presentations, performances, red carpet and other events.
Since 1961, Fred Segal has hosted an experiential retail scene that was the heart of LA pop culture — mixing artists, performers and designer fashion. Known for launching some of the most innovative and influential fashion brands, the new Fred Segal Sunset location will be a hub for discovery and fun in West Hollywood. “Sunset is iconic LA and we’re happy to make this the new home of Fred Segal. We love being part of the fabric of LA life, today and in the future”, said Fred Segal President, John Frierson.
Fred Segal has recently expanded Internationally with the launch of two major flagship stores in Daikanyama and Yokohama Japan. “There’s so much love for Fred Segal,” said Frierson. “Everyone in LA has a personal experience, their own Fred Segal story. So we’re excited to bring the Fred Segal experience to new audiences around the world.”