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Fred Segal Tokyo Sets Up Shop

Last month, Fred Segal traveled across the Pacific to open its first international outpost, in Tokyo’s Daikanyama neighborhood. The 7,800-square-foot retail space is spread out among three buildings—the Mart, Fred Segal Woman, and Fred Segal Man—on an old rail corridor dubbed Log Road. Though their interiors are distinctively different, they all share a casual elegance that balances the brand’s midcentury design aesthetic with traditional Japanese architecture. “Our goal was to find a way to introduce this iconic California brand to the sophisticated Japanese market in a way that honored the history of Fred Segal, but also paid attention to this new customer base, free of stereotypes and clichés,” says architect Jesse James of Aesthetic Movement.

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