Press

NewBeauty TestTube Gets the Ultimate Makeover

The original beauty sampling experience increases to six times a year an unveils a new packaging design.

BOCA RATON, FL and NEW YORK, September 25, 2013 — NewBeauty® TestTube (http://www.testtube.newbeauty.com), the ultimate beauty product sampling experience, has announced extensive upgrades to its program including a new packaging design, increased shipping frequency and additional product offerings from top luxury brands.

By popular demand, TestTube has increased its frequency from four to six times a year. Devotees can expect to see a fresh, bold look that showcases a design reflective of the NewBeauty brand experience. Housed in a vibrant new tube that can be reused for cosmetics storage, the redesigned version also comes with a new editor-curated “Beauty To-Go” travel bag filled with bonus products. And, unlike many other sampling programs, TestTube includes a subscription to NewBeauty magazine and guarantees at least one full-size item in every shipment. The premiere edition launches—for the first time ever—with a full-size IT Cosmetics Heavenly Luxe™ Powder Brush that retails for $48.

“Our devoted community of beauty enthusiasts have been very vocal about their desire for more products, more often,” said Steffanie Attenberg, NewBeauty Vice President and Group Publisher. “They’ve asked and we’ve answered. We know they will fall further in love with the revamped TestTube, having more opportunities to discover and experiment with the hottest brands out there. And, at the same time, our partnering companies have the opportunity to get even more of their coveted products into the hands of an affluent audience of women.”

A selection of products featured in the premier edition of the new TestTube include:

Full-Size Products

–  IT Cosmetics Heavenly Luxe™ Powder Brush: $48

–  Mally® Evercolor Starlight Waterproof Eyeliner (Ice Blue and/or Starshine): $15

Deluxe-Size Products

–  BioSilk® Silk Therapy®

–  It’s a 10 Miracle Leave-In Plus Keratin

–  AmorePacific Color Control Cushion Compact (Broad Spectrum SPF 50)

–  La Roche-Posay Mela-D Deep Cleansing Brightening Foaming Cream

Products in the NewBeauty “Beauty To-Go” bonus bag include:

–  NIP+FAB No Needle Fix Serum packette

–  NIP+FAB Viper Venom Wrinkle Fix packette

–  Lumene Vitamin C+ BB Cream packette

–  A bonus product from NewBeauty

NewBeauty TestTube made its debut in 2006, adding a new category to the marketplace as the first beauty product-sampling experience ever developed by a magazine brand. To subscribe now for $29.95, visit http://www.testtube.newbeauty.com.

About NewBeauty®

NewBeauty magazine (http://www.newbeauty.com)is the definitive authority on all things beauty. Published by SANDOW®(http://www.sandow.com), a leader in building luxury brands, each issue of NewBeauty gives readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, face, hair, body, well being and smile. The magazine’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. The magazine’s digital edition consistently ranks as the top-grossing app in Fashion & Lifestyle on the Apple newsstand. NewBeauty’s brand extensions include product sampling service TestTube™ (http://www.testtube.newbeauty.com), which delivers exclusive products to readers’ doors every three months, and NewBeauty at Fred Segal, an interactive retail store at the legendary Los Angeles retailer’s Santa Monica location.