NewBeauty®
→ NewBeauty has established itself as a leading powerhouse beauty brand, educating and empowering women in their beauty decisions, through diverse, multi-channel platforms, including print and web publications, interactive applications, TV, retail shopping, e-commerce, product sampling and events. Built on a foundation of trusted content, vetted by an editorial advisory board consisting of top doctors and leading industry experts, NewBeauty delivers solutions and cutting-edge information on a full range of topics from diet, wellness and fitness, to products, treatments and advanced procedures. With an all-access platform—from learning to sampling and buying—NewBeauty is the definitive authority on all things beauty. newbeauty.com
With over 500,000 copies distributed at more than 42,000 retailers nationwide, NewBeauty is the leading scientifically accurate and ethically balanced beauty resource, empowering women to make well-educated and informed decisions. NewBeauty presents detailed solutions for all beauty concerns, creating the ultimate source for in-depth information on makeup, skin care, anti-aging, hair, smile, body and spa products, cutting-edge treatments and procedures.
The success of NewBeauty magazine expands even further into the digital revolution with the launch of the NewBeauty app, for iPhone and iPad users. With more than 1 million downloads, the app has consistently appeared in the top 10 top grossing apps for over six months among Apple’s newsstand titles. The easy-to-navigate format delivers the best of NewBeauty, including the hottest products, the latest innovations and the most advanced treatments and procedures.
TestTube™—the ultimate beauty sampling program—has built an exclusive and unprecedented community of beauty enthusiasts and informed women who sample and share their product favorites. Six times a year, for just $29.95 (plus shipping and handling), subscribers receive a TestTube filled with deluxe and full-size samples of coveted, high-performance luxury products and the latest quarterly issue of NewBeauty magazine.
The online destination for every beauty enthusiast, NewBeauty.com has built an interactive community where users can comfortably learn about all the latest products and procedures, ask questions, share their own experiences and rate the treatments they are familiar with. A complete reference for all cosmetic procedures and treatments, NewBeauty.com also delivers a wealth of industry news—from breakthrough products and procedures to celebrity beauty secrets.
A state-of-the-art video studio, housed in the NewBeauty at Fred Segal store, delivers live video content featuring interviews with beauty experts, product demonstrations and tips on how to get must-have looks—straight from our editors. Global, up-to-the-minute access is available through NewBeauty’s online portals, including NewBeauty.com, DailyBeauty.com and the NewBeautyMag YouTube channel.
NewBeauty collaborates with its advertising partners to create a range of marketing collateral, consisting of a dedicated multipage portal within the NewBeauty website, in-office marketing materials including customized patient education booklets, varying display elements and individualized event invitations. Through social media platforms, NewBeauty promotes Beauty Experts and helps them deliver a cohesive message to a global audience.
In this interactive store, products are merchandised alongside relevant editorial content, allowing consumers to browse by beauty concern and educate themselves about different product solutions. An on-site video editorial staff interviews shoppers, demonstrates the latest products and hosts exciting beauty events with product creators and skin-care, makeup and hair experts in the industry, using a state-of-the-art video studio located on the retail floor.
Merging in-depth beauty content with an exclusive insider’s look into global luxury spas, the annual NewBeauty Spa edition is the ultimate guide to the spa lifestyle. The annual features complete editorial on the best spas, destinations and resorts, as well as the hottest products and treatments, while also covering the latest news in health, wellness, nutrition and fitness.
Curated from exclusive insider information, secrets and tips provided by beauty industry experts including celebrity aestheticians, makeup artists and hairstylists, as well as top dermatologists, plastic surgeons, facial plastic surgeons and cosmetic dentists, NewBeauty’s series of groundbreaking bookazines offers all-encompassing, easy-to-read guides—each focusing on one central theme. Titles are available at bookstores nationwide.
The NewBeauty SampleBar offers shoppers a fun and interactive experience like no other. The freestanding, automated sampling station allows consumers to choose from a selection of more than 30 premium-sized samples, test them out and take them home before committing to purchasing the full-sized product. For $3, $5 and $10, consumers get the opportunity to try beauty products that are currently being developed by some of the industry’s top beauty brands.
This international version of NewBeauty presents visually stunning, in-depth articles on all forms of cosmetic enhancement, serving as the ultimate source for accurate information on skin care, anti-aging, hair, smile and spa treatments, to a receptive global audience.
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