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SANDOW CEO Adam Sandow: Print Is the Future; Digital World Is Tough

One of the best things about chronicling the weekly goings on of the movers and shakers who show up at Michael’s on Wednesdays has been meeting some extraordinarily innovative thinkers who have built their businesses not by following the rules, but by making their own. Today was one of those days. I was joined by Adam Sandow, chairman and CEO of Sandow, whose stable of brands includes Interior Design, Luxe Interiors + Design, NewBeauty and Worth magazines, as well as California retailer Fred Segal, Culture + Commerce and the library/consultancy Material ConneXion.

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When Jessica Kleiman, the company’s executive vice president of communications, sent along some reading material about the company in anticipation of our lunch, I was stunned by the variety of businesses Adam has amassed under the Sandow umbrella. Equally impressive was the sheer weight of each publication included in my care package. I could barely lift the entire bundle– the latest issue of Luxe Interiors + Design has 412 pages (250 of which are ads) and weighs in at two and a half pounds, while NewBeauty tips the scales at two pounds, with 312 pages. In an age when most magazines are starting to resemble pamphets (especially this time of year), I was more than curious to hear how Adam had such a robust business in print.

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