A lavishly-designed box of highly-curated custom gifts and design tools, plus access to a private concierge service for affluent new homebuyers.
NEW YORK, December 17, 2012 — SANDOW® (sandow.com), publisher of Luxe Interiors + Design™ (luxebox.com), the nation’s largest network of luxury home magazines, introduces LuxeBox™, a high-end collection of tools and assets that help affluent homebuyers navigate all of their design decisions—from conception to completion. The announcement was made today by Adam I. Sandow, chairman and CEO of SANDOW.
Starting this month, LuxeBox will be hand-delivered to new homeowners and active buyers of homes of $1 million or more. The boxes will be distributed either directly to consumers or to clients of high-end real estate brokerage firms and architects across the country, with whom Luxe Interiors + Design has partnered.
“It takes a lot to impress sophisticated, affluent homeowners, so we knew we had to create something that would absolutely blow them away,” said Sandow. “LuxeBox has been in development for a couple of years but we wanted to launch it at the right time and into a rebounding housing market. We’ve gone through extraordinary efforts to combine useful tools and custom luxuries that not only excite homeowners but also give them a valuable resource. Our ultimate goal with this program is to build a one-to-one relationship with every new luxury homebuyer in the US.”
LuxeBox is designed to make a powerful statement when new homeowners are greeted by the arrival of this impressive gift on their doorstep. Weighing more than 15 pounds, this custom-created box includes the following items:
- A design portfolio and linen-wrapped attaché, featuring the work of leading interior designers, homebuilders, kitchen and bath designers, furniture and accessories showrooms and more
- An Idea Case, in which consumers can hold an iPad, take design and remodeling ideas, notes, magazine tear sheets and swatches on-the-go (Apple iPad NOT included)
- Custom monogrammed stationery
- A Fred Segal® limited edition throw
- Membership to Luxe Concierge, a private service staffed by in-house experts that connects consumers with design professionals who fit their needs
- A complimentary two-year subscription to Luxe Interiors + Design
- A luxury stainless steel measuring tape
LuxeBox will simultaneously launch in six markets this month—New York, Palm Beach, Miami, Los Angeles, Dallas and Chicago, followed by six additional markets—Arizona, Colorado, Houston, Austin, San Diego and San Francisco—in January. By the end of 2013, LuxeBox will be available to all affluent new homeowners in the top 20 US markets.
“Knowing that a new homeowner spends more in the first six months than any other time living in the home tells us that there’s no more valuable audience for our local and national partners than LuxeBox recipients,” added Michael J. Ruskin, vice president of sales at SANDOW, who was instrumental in developing the LuxeBox concept. “This program now enables our design partners to connect at a level higher than previously possible with a coveted network of prospective clients.”
Luxe Interiors + Design represents the largest network of luxury home magazines in the country, publishing a national edition, and extending into regional markets, including Chicago, Florida, Colorado, Arizona, Los Angeles, Orange County, San Diego, New York, Austin/San Antonio, Dallas/Fort Worth, Houston, Pacific Northwest and Washington D.C.
About Luxe Interiors + Design Magazine™
Luxe Interiors + Design™ (luxesource.com) is a high-end residential design and architecture magazine and the uncompromised source for those with a passion for creating beautiful surroundings and living well. It leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Curated for the affluent, sophisticated homeowner, Luxe Interiors + Design is the only luxury publication that offers access to the local design and architecture scene, while also covering national design news and trends. With a quarterly distribution of over 450,000, Luxe Interiors + Design reaches deep into key markets nationwide and has established itself as the largest and fastest growing network of luxury home magazines.
Founded by visionary media entrepreneur Adam I. Sandow in 2003, SANDOW® (sandow.com) is a leader in building multi-platform brands that inform, inspire and engage highly coveted consumer and business audiences. Meeting at the intersection of luxury and design, the SANDOW brands–all powered by innovation–span digital and print media, licensing, consulting, e-commerce and retail, business information and marketing services. Its diverse group of companies allows SANDOW to strategically cross-pollinate and create unique business models that help drive its aggressive growth. With more than 400 employees in 14 global offices, SANDOW brands include Culture + Commerce™, Curator/™, Fred Segal®, Furniture/Today® Group, Interior Design®, Luxe Interiors + Design®, Material ConneXion™, NewBeauty®, Spalook.com™, Watch Journal® and Worth®.