Press

Sandow Media Announces the Launch of Luxe Interiors + Design China

NEW YORK, Jan. 6, 2012 — Sandow Media announced today that luxury design title Luxe Interiors + Design is going global with the launch of Luxe Interiors + Design China, its first international edition. The premiere issue debuts February 2012. Sandow Media will publish the title in partnership with Beijing-based In Design Media Group, led by Mr. Francis Zhao, President.

On December 9, 2011, Luxe Interiors + Design China sponsored a gala award ceremony during Guangzhou Design Week 2011 to welcome the title to China. Jennifer Matthews, VP, Group Publisher, and Pamela Jaccarino, VP, Editor in Chief presented awards to China’s top interior designers at the 2011 Interior Designer of the Year Awards and the Jintang Awards ceremonies.

“The explosive growth of China’s residential design market provides a natural opportunity to launch Luxe Interiors + Design China,” says Adam Sandow, CEO of Sandow Media. “China ranks #2 in the world for consumer spending on luxury goods. This fact, combined with strong interest in American and European design brands made China a natural fit for our first global effort,” says Jennifer Matthews. “Many of our current advertising partners have signed up to be a part of Luxe China.”

Luxe Interiors + Design China will be bi-monthly (6x per year) with a circulation of 50,000 to the wealthiest homeowners in China with a focus on Beijing, Shanghai, Guangzhou, and Hong Kong and affluent suburbs. Following the successful model of Luxe Interiors + Design, distribution of the China edition will include subscriptions, newsstands, private clubs, private jet terminals, leading design centers—like Beijing 798 and Shanghai M50—and five star hotels.

Sandow Media has been in partnership with In Design Media since 2004 and has a growing foothold in China with its publications, Interior Design China, Furniture Today China, and Surfaces China and Asia. Sandow Media maintains a presence in China through its wholly owned subsidiary Material ConneXion, the leading global platform for material innovation and solutions. The company opened a library in Beijing in September 2011, with a library opening in Shanghai this month. Material ConneXion has plans to expand its presence throughout China with 8 more library locations scheduled to open by 2015.

About Luxe Interiors + Design Magazine

Luxe Interiors + Design (www.luxesource.com) is a high-end residential design and architecture magazine and the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Curated for the affluent, sophisticated homeowner, Luxe Interiors + Design is the only luxury publication that offers access to the local design and architecture scene, while also covering national design news and trends.

With a quarterly distribution of 455,000, Luxe Interiors + Design reaches deep into key markets nationwide and has established itself as the largest and fastest growing network of luxury home magazines.

About Sandow

Founded by Adam I. Sandow in 2002, Sandow (sandow.com) is a leader in building multichannel, vertically integrated brands from inception to execution in both the physical and digital realms. The company’s foundation is built on indispensable, influential resources including key platforms that include brand and product development, marketing services, print and digital consumer and trade media, franchise events, conferences and tradeshows. Sandow’s flagship brands include the powerhouse beauty brand NewBeauty; Worth, the business and finance magazine for the ultra-affluent; Luxe Interiors + Design, the nation’s largest network of luxury design magazines; Interior Design, the iconic publication serving the interior design industry; Surface magazine, the American voice of the contemporary luxury design world; and Furniture Today’s group of publications. Sandow is the founder of AccessLab, an experiential and event marketing company, which includes Gen Art, the beloved organization that engages consumer audiences and aligns brands organically with emerging talent in film, fashion, music and art. Sandow has more than 400 employees with offices in New York, Florida, Los Angeles and North Carolina.