TestTube™

→ The ultimate beauty sampling program has built an exclusive and unprecedented community of beauty enthusiasts and informed women who sample and share their product favorites. With some 100,000 TestTubes distributed annually and more than 1.9 million products tested, this one-of-a-kind program enables subscribers the opportunity to try a variety of the best beauty products before buying them, and then share their feedback about the products. Six times a year, for just $29.95 per shipment, members receive a TestTube filled with deluxe and full-size products from the hottest beauty brands. The program also includes a subscription to NewBeauty magazine, delivered quarterly. testtube.newbeauty.com

TestTube website

The TestTube™ website has built a community of passionate beauty devotees who visit the site to learn more about new products, read other user reviews and view video demonstrations. This unique online gathering place is where a highly active, social network of TestTube members shares their feedback, opinions and experiences about the products they try.

QVC and TestTube

NewBeauty collaborated with QVC to create exclusive, limited-edition TestTubes, each containing a collection of QVC’s best brands, curated by the beauty experts at QVC, as well as the latest issue of NewBeauty and a booklet filled with tips and tricks from NewBeauty and QVC beauty experts. The overwhelmingly positive response to this collaborative effort resulted in a continuation of the partnership through 2013.