New York, NY(March 25, 2015) – Fred Segal, the Southern California luxury lifestyle retailer, today announced the expansion of its popular custom blending fragrance kit, THE BLEND by Fred Segal, at select Sephora stores nationwide and Sephora.com.
THE BLEND by Fred Segal was inspired by the custom fragrance blending bar established at Fred Segal’s Santa Monica location, where, for over 30 years, celebrities, tastemakers and locals alike had customized scents created specifically for them. THE BLEND now allows any consumer to bring this personalized fragrance experience home.
Launching at Sephora this month, this curated kit contains 10 rollerballs of pure fragrance oils, each with a different base note that can be worn alone or mixed together to create thousands of unique scents. The kit is packaged in a trifold carrying case and includes a modern Lucite display stand and a guide to creating signature scents, along with step-by-step recipe cards. Users are encouraged to experiment by layering and blending the oils together to create endless fragrance combinations. The oils include Water Lily, Woody Vetiver, Amber Vanilla, Forest Patchouli, Tropic Bloom, Clean Musk, White Tea, Exotic Rose, Ocean Air and Citrus Zest. THE BLEND kit by Fred Segal retails for $150 USD. Singles of each scent will also be available for $25 USD and can be used alone or serve as replacements for a consumer’s favorite oils from the full kit.
In addition, Fred Segal will launch THE BLEND Custom Fragrance Blending Mini Kit on April 24th at all Sephora locations nationwide and Sephora.com. The Mini Kit, small enough to travel with and designed to introduce consumers to the concept of custom blending, features mini-versions of four oils from THE BLEND’s full-size kit – Clean Musk, Tropic Bloom, Amber Vanilla and Citrus Zest. THE BLEND Custom Fragrance Blending Mini Kit set will retail for $29 USD.
“Fred Segal was a pioneer in custom scent creation, having developed signature fragrances for celebrities like Reese Witherspoon, Kate Beckinsale, Courtney Cox and Hilary Swank. With the launch of THE BLEND at Sephora, any consumer, anywhere, will be able to enjoy the personalized fragrance experience and create scents that are completely unique and special to them,” says Danielle de Marne, VP Merchandising, Fred Segal.
THE BLEND by Fred Segal full kit, singles and Mini Kit will be sold at select Sephora stores nationwide, Sephora.com, TheBlendFragrance.com and select Fred Segal locations. For more information, please visit TheBlendFragrance.com.
ABOUT FRED SEGAL®
Since 1961, Fred Segal has been an iconic shopping destination rooted in Hollywood culture and synonymous with L.A. laid-back luxury. Known for discovering and launching many famous fashion and beauty bands, Fred Segal was a pioneer of experiential retail. Today, Fred Segal offers a mix of highly curated merchandise and lifestyle offerings at its locations in Los Angeles, Las Vegas and soon its first international flagship in Tokyo, Japan.