NEW YORK, August 25, 2015 – Worth, the definitive resource on entrepreneurship, finance, lifestyle and passions for a sophisticated audience, has forged an innovative marketing partnership with Captivate to promote its sixth annual Worth Power 100 list, the authoritative ranking of the most powerful people in global finance. The list will be unveiled on October 5 at the Worth Power 100 Summit, which will be attended by a diverse array of figures from both the public and private sectors.
“With Captivate as our partner, Worth has a new way to amplify our message and get the word out to an important constituency,” said Worth Editor-in-Chief Richard Bradley. “Our mission is to go behind the scenes and unearth the global financial players, whether known or not, who influence our lives and livelihoods—and we are delighted to have yet another platform to tell this important story.”
From now until the week of October 5, Captivate—a digital network that delivers news and advertising to 10,000 screens located in 1,600 office buildings in top U.S. markets—will broadcast regular teasers, culminating with comprehensive coverage and highlights of the announcement. Coverage will conclude on October 11, with a look back at the Worth Power 100 event.
“We are pleased to partner with Worth to promote the Worth Power 100,” said Captivate CEO Marc Kidd. “This thought-provoking list of global financial powerhouses overlaps smartly with our audience of 10 million+ viewers. Worth’s impactful content will only further enhance our goal to deliver relevant information to upscale business professionals.”
First released in 2010, the Worth Power 100 encompasses a diverse mix of boldface names and lesser-known figures who, nonetheless, hold tremendous power in the global financial marketplace. Last year, Worth gave its No. 1 spot on the Power 100 to Preet Bharara, the U.S. Attorney for the Southern District of New York, who had a then near-perfect record prosecuting insider-trading cases and winning billions in settlements. Other top-ranking figures from the 2014 Power 100 included Federal Reserve Chair Janet Yellen, President Barack Obama, Chinese President Xi Jinping, and Morgan Stanley Chairman and CEO James Gorman.
The Worth Power 100 is expansive and globally minded, with honorees representing six continents and 20 countries. Worth editors spend roughly one year scrutinizing previous lists and scouring the globe to determine the 100 most influential financial figures.
For more information about the Worth Power 100 please contact Terri Kayden at 973-850-7310 or email@example.com.
Worth, a 23-year-old brand initially launched by Fidelity, has had over $120 million invested in it since inception. Now owned by the Worth Group, LLC, Worth magazine, its printed product, was re-launched in 2008, targeted specifically to an audience of sophisticated readers composed of consumers (B2C) and wealth advisors (B2B). The publication is distributed to a guaranteed, BPA-audited audience of 125,000, which includes distribution to 120,000 affluent households and 5,000+ select wealth advisory firms. Worth’s consumer distribution channels include: subscriptions mailed directly to affluent households in 11 U.S. cities; select newsstands where it is sold for $18.95 per issue; a network of 250 FBOs where the magazine is distributed via proprietary newsstands; and select partners, such as Peninsula Hotels, where the magazine is featured.
The Worth Group holds select educational and entertainment events for its consumers and wealth advisors throughout the country. Committed to excellence, Worth strives to continue to be the place where the most discerning readers come for trusted information that is relevant to their lives. Formed in May 2015, the Worth Group is owned and operated by a group of investors, who include Chairman Kirk Posmantur, CEO Eric Sinoway and visionary media executive Adam Sandow.
Known for its vast network of 10,000 elevator and lobby displays located in 1,600 premier office buildings across the U.S., Captivate connects advertisers with more than 10 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.